Monthly Archives: August 2012

Ecommerce Web Development: Reasons behind Gradually Decreasing Ecommerce Sales

A crusty stop or decrement in online sales of your ecommerce website or online store could be a red signal for you, specifically when you don’t find any new orders within your inbox! It is quite frustrating and critical situation for any online store owner or merchant to deal with.

If you are facing such gradually decreased sales of your ecommerce business, then it’s time for you to thoroughly check your ecommerce website and try to identify the real problem or reasons behind this. Below I tried to highlight few of the most common reasons, which may cause poor ecommerce sales.

• Verify entire code of your site!

Ecommerce web development is not at all easy and may require developers to be more precise while coding any web store. Even a minor error in coding of your web could make it useless. This at the end leads into improper functioning of the site or order process and may reduce the overall ecommerce sales of your online store. So, just verify the entire code of your site.

• Verify for any viruses!

Installation of some malicious scripts within site could affect its security. Whenever Google identify that site is infected by some malicious virus, it won’t allow users to visit your store by posting message that your site could harm their computer. This will obviously stop users or buyers visiting your web store and may decrease the overall sales.

Opt for Google Webmaster Tools account and follow the instructions provide by Google to make your site secure from virus attacks. After removing the infection, Google will review your site once again and decide whether to put it back in search engine listings or not.

• Go through different services integrated within your site and verify their subscription or expiry!

Many store owners often include various integrated services for processing payments and orders within their ecommerce online stores.  Check for such services or tools and verify whether they are currently working properly or not. It is possible that you may have forgot to renew specific service which plays crucial role in processing payment or order, and this stops buyers to make payment or to place orders.

Once you identify the problem, make sure you resolve it at the same moment to boost up your sales.

• Have you recently made any changes or tried to redesign your ecommerce online store?

If you have made any changes or tried to redesign your ecommerce store, than this could also affect the sales figure. New design may enhance look ‘n’ feel of your ecommerce shopping cart, but improper method of redesigning could affect the link structure and conversion rate. Try to get help from experts or tools like Google Webmaster to identify such issues and correct them timely.

Ecommerce web development could be helpful if maintained and monitored regularly. So, always test your ecommerce store on regular intervals to identify issues or bugs within it, said by designers from SpinxWebDesignFlorida.com.

So, above we see some major reasons which may affect the sales of your ecommerce website or online store.